![]() ![]() ![]() According to the ominously named Bain & Company, as little as a 5% increase in customer retention can produce more than a 25% increase in profits.Ī transparent process can have other benefits too, and can even be the foundation of an entirely new business. When clients trust you, they’re more likely to stick around, and when clients stick around they spend more. Covey, author of The Speed of Trust writes: “Trust is not a soft, social virtue - it’s truly a hard, economic driver for every organization.” The last thing you want to do is give your clients ample opportunity to see you at your worst while you figure things out.īut every great relationship–from your partner to your clients–is founded on trust. The handoff from sales to development is fraught with opportunities to drop the ball, miss the mark, and fail to hit expectations. It’s never easy to go ‘open kimono’ with your clients. Why transparency and trust are the secrets to better client relationships In this guide, we’re going to show you the true benefits of building a great client relationship and how to do it by using the right tools, communication techniques, and templates. But in order to get those benefits, you need to have the right tools, workflows, and processes in place. ![]() Client/developer transparency breeds the kind of trust that turns one-off projects into long-term relationships. Communication can be the difference between success and failure.Putting it all together: A client relationship-building case study from day one.Treat your clients like people (not paychecks) Master the 5 core elements of client communication Crossing the client/developer divide: How to build transparency with better customer communication and the right tools.Why transparency and trust are the secrets to better client relationships.If a client trusts you to take their vision and turn it into a reality, you can be damn well sure they want to see how you’re getting there. You want your client to love the final product, so it’s natural not to show them the blood, guts, and mess that went into making it. There's an old saying that goes: “You don't want to know how the sausage gets made.” For many agencies, a good client relationship depends on this kind of subtle subterfuge. 12 min read Crossing the client–developer divide: 5 best practices for building a better client relationship. ![]()
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